It’s the end of the year and the holidays are in full swing. Shoppers are out getting in that last-minute purchase done, while businesses are offering promos and discounts to attract in those same shoppers. Yes, this is a time where a lot of money changes hands and the gods of commerce throw their heads back and laugh with reckless abandon.
For the smart business owner, this season presents a lot of opportunities and a chance to endear themselves to their customer base. It is a time where smart promotions can yield great results if done right. Following the suggestions we have below, you will see significant growth in your next quarter sales.
We all love to be treated as though we are special. That feeling you get when you know you are amongst a selected few, who are different from the masses or unique in a crowd. Every client wants to feel this way — knowing that their service provider or the business they patronize views them as someone special. This not only increases customer loyalty but also maximizes the chance of that customer making a purchase sooner rather than later.
Customers always want to feel special. Your business is special to them because you treat them special. This is a must if you plan to be ahead of the competition. Your customers will always come back, knowing that they are your priority and will always be placed first.
So how can you, as a business owner, take advantage of the holiday season to promote yourself and at the same time endear yourself to your customer base? We at Wali have a simple, easy and effective solution that might be just what you need.
“Targeted Messaging” is our distinguished feature that will allow our clients to send out messages to select customers based on a number of criteria. Such as those who have amassed a given number of points, made a certain number of purchases or even your most frequent visitors.
“Hey Andrew, we at ABC Inc. would like to wish you a wonderful holiday season and just because you are a valued customer with over 50points we thought to throw in a 10% discount on your next purchase. Use code ANDREW10 at checkout to redeem. Txt STOP to end”.
It’s an easy way to reward certain customers for their past loyalty. It ensures, at the same time, that they have the company in mind and continue to see it in a positive light. So while other companies are spending insane amounts to blanketing the entire spectrum of their customers; You, as a smart business owner, are surgically targeting and filtering those that require special attention.
But things just don’t end there. The other end of the spectrum works too. Imagine you have a few one-off customers that haven’t been back in a while. The same system can be used to target them and remind them of your services while offering a little something for the holidays.
Example of Wali promotion on Wali app.
The beauty of targeted messages is its ability to pick and select the target audience based on the criteria you set. So with a little marketing magic, plus a promo code or two, you can turn this holiday season into a profitable one. And set the stage for making the new year one that is remembered by both you and your customers.
There might be some of you thinking that this might not be right for you due to a small or non-existing loyalty base. But we also have you covered. It’s not too late to start with the Wali Loyalty program. We can help you leverage industry best practices and custom-tailored solutions to make sure you have clients that keep coming back for more. Start your Wali Loyalty program here.