If you haven’t already set up a social media marketing campaign for your business, you’re slightly behind the curve! Even if you have a successful website, you’re missing out on valuable prospective buyers when you don’t capitalize on the vast majority of consumers taking over every social media platform.
Whether you are a veteran of social media or a novice user just getting started, there are major pitfalls many businesses encounter that slow down their ability for profitable growth.
Check out these tips to advance your industry position through efficient social media marketing!
Appeal to Your Target Audience
Many businesses quickly forget that their valuable products are tailored to a specific demographic of people.
To ensure you’re able to connect with the consumers who need your product the most, Wali is able to analyze customer personas and match them with the exact product that will serve them best. A recent study showed a 6% monthly increase in clients repurchasing products from a business utilizing Wali technology.
Always Review The Marketing Analytics
Never underestimate the true power of statistical data provided to you directly by your social media.
Analyzing user engagement and interest in specific posts will help you understand what most consumers want to see. Through various client studies, Wali is proven to increase the conversation rate of potential buyers to new customers.
Connect With Customers Through Comments
Customers won’t interact with your business if you’re not also willing to engage with them through the comment section and product giveaways.
Through monitored analysis of customer engagement, Wali was able to help their client see an average 32% increase in the number of customers who frequently interacted with their brand!
Strategize Your Every Move
When it comes to marketing your brand, you must always start your journey with an efficient and profitable strategy.
The way you advertise your business is extremely important to attract new customers and retain the old ones. A recent client saw a 118% increase in revenue which transpired from a spending increase made by both new customers and repeated customers. They appealed to their cold audience while remarketing to their newest customers as well!
Focus On Follower Expansion
When starting your social media marketing campaign, your primary focus is to expand your business as quickly as possible.
Knowing how and when to reach interested consumers is the key to constant business expansion. For example, Wali helped a client increase their customer base from less than 200 people to over 8000 in only 6 months!
Foster Relationships With Other Businesses
If your customers don’t notice you interacting with others in your industry, they may not see you as a reputable business.
Connect with businesses that sell similar products to your own by liking and sharing their posts on your platforms as well. Tagging brands your customers will like is a great way to establish solid credibility within your field!
Link Your E-commerce Store To Social Platforms
Never make customers search for your store when they’re ready to make a purchase!
It can be very frustrating for consumers if they have to search far and wide to find where you’re selling the unique products advertised on social media. Make sure your online store is linked to numerous platforms so when they’re ready, customers can easily just click and buy!
The Bottom Line
Social media can be an amazing marketing source for your next business moves and future industry campaigns. However, it’s truly not enough just to utilize one platform for all your marketing statistics.
Take advantage of Facebook, Instagram, Twitter, Google, and any other platform that comes to mind. As your social media platform grows, so will your profits!
Start expanding your business and increasing your revenue the right way with Wali!