User-generated content can help any brand get more engagement, increase conversion rates, and create revenue lift. People love to consume content from other users and have an easier time trusting this type of content.
93% of users say that user-generated content helps them to make buying decisions. Also, 48% of consumers use it to discover products, brands, and retailers. Below you will find the four steps you need to use user-generated content in your strategy. (Sources: Tintup, Comscore, Emarsysglobal, Adweek)
Ask Questions Your Followers
The easiest way to get started is by asking questions to your followers. You can find a popular topic in your niche and ask for their opinion. Starting conversations on controversial topics could also engage many followers. Then, you can get their answers and post them on your profile.
Those who participate can tag you on the platform that you asked the questions. An alternative method is to create a hashtag around your questions on apps like Instagram and TikTok. Both options will allow you to find their answers and engage with them. The goal is to create a conversation both on your profile and user’s profiles.
Reviews and Testimonials
Your customers already leave reviews online. You can check your Google My Business listing, Facebook page, Yelp, or other places where they can leave reviews. It is quite easy to get a screenshot of their positive comments on these sites.
You can also ask for testimonial videos from happy customers. They can create a video that describes their experience with your brand. It can be a short video from their mobile camera. These short videos are popular and should be reposted on Instagram Reels, Tagged, or TikTok.
You can share reviews and testimonial videos on all your social media profiles. Many brands use this type of content on their blogs and sales pages to increase conversion rates.
Reshare Content
People publish tons of content every day on social media. You can find quality content relevant to your niche and reshare it on your social media profiles.
You can get images, short videos, and text from any platform you want. It must be clear that it is user-generated content and mentioned in the description. People love and trust user-generated content because it is non-promotional content from real users.
Request Permission and Give Credit
You want to request permission and give credit to the creator because it will increase engagement. Most users love to see their content on other people’s accounts, so they engage with that and show it to their friends. It’s a great way to get more views and shares.
Lastly, you want to keep these people happy. If they feel that you steal their content, they will leave negative comments. In most cases, you just need to tag them or mention their usernames.
Conclusion
User-generated content increases engagement and shows that you can communicate with people. It builds trust and makes your followers come back for your next updates.
While you can manually search for user-generated content, we can automate this task for you. We use machine learning models for modern data-driven marketing. Feel free to contact us for more information.
