You must have heard the saying “not one size fits all.” Everyone has different qualities, attractions, habits, and pain points like sizes. Observe your surrounding and people, everyone is different, and you have to handle them differently. Your behavior towards your daughter, neighbor, boss, and client differ. They all have different wants, needs, and expectations from you, and you behave accordingly. Things don’t work out if you act with your boss like your daughter and treat your neighbor like your boss. You have to personalize your attitude towards everyone. Only then will you get better outcomes.
Professionals in any business always look for improving efficiency, accuracy, and production. That desire is more vigorous than ever in the age of technology. Superior technology equals superior business in today’s market. Software that can run the fastest iterations in the shortest amount of time will result in a leaner, more efficient model that opens up new options.
Internal processes are sped up, and waste is eliminated via rapid iteration, which is vital for expanding firms. Companies may release critical updates to current models with rapid iteration, ensuring that no models go underutilized owing to a lack of updates, upgrades, and modifications.
It’s true in many situations, including Marketing for your services and products. Every customer is a different individual. There are old, young, educated, uneducated, male, female, poor, and rich. And they have distinct pain points and needs.
That’s why you have to communicate and know their preferences and target each of them with a personalized marketing approach to increase customer conversion and loyalty rates.
For instance, Sephora’s personalized marketing approach
Let’s take a look at Sephora’s personalized marketing strategy. We took a look at two days of Sephora’s social media activities via Instagram, Youtube, and Twitter. Only 17 percent of their programming is duplicated from one channel to the next; the other 83 percent is customized to each channel’s audience. That’s what Sephora’s 2,422 data engineers have come up with. Sephora has been acknowledged as a real industry leader because of its engaged community of 20 million loyalty program members who purchase on a daily and weekly basis.
Let’s take a look at what makes Sephora’s marketing strategy different:
- They integrate the retail and mobile experiences using shopper data
- They collect marketing data to emphasize the importance of the customer experience
- Sephora uses data to influence sales by increasing customer confidence
- They send newsletters and special offers to their loyal customers via email marketing
- Sephora lets in-store shoppers utilize their mobile phones to get more information about the company’s products
- They’ve also teamed up with Modiface, a company that specializes in augmented reality (AR) and artificial intelligence (AI), to build an app that allows customers to try on cosmetic goods using their mobile phones.
Curious if you are aware of the benefits of a personalized marketing approach?
For some years, personalization has been a growing trend in retail, and it will become much more essential as the globe emerges from the pandemic catastrophe. 91 percent of buyers indicated they are more inclined to purchase items from stores that utilize their name and offer personalized suggestions. Meanwhile, after applying personalization, 80 percent of businesses noticed an increase in revenue.
The good news is that customers are ready for the new experiences brought forth by increased customization and customer personas. According to one study, when a customer’s purchasing experience was individualized, they spent 48 percent more. If it helps their purchasing experience, a whopping 57 percent of internet buyers are willing to share their personal information with a company.
Customers do not want to be bombarded with useless advertisements and marketing messages, especially from firms with which they have previously interacted or transacted. Customers may opt not to interact with a firm if it appears to be out of touch with their interests. Companies that personalize their marketing methods are more likely to keep clients and build long-term connections with them.
Here are some straight up benefits of the personalized marketing approach:
- Conversion rate increases
- It helps a company to prove that it understands its customers
- Customers may be more willing to provide comments, complete surveys, and provide personal information if they receive something in exchange, such as a coupon or discount on their next purchase
- Customers who appreciate a personalized experience are more likely to tell their friends and relatives about it
Some other benefits include:
- Lead nurturing
- Customer retention
- Higher revenue
How do you ensure you provide a customer experience that meets their expectations?
BMAC saw a 36% lift in their conversion after implementing our reinforcement learning on customer segmentation and providing personalized experience across all their social channels. To build a customer segmentation plan, you must first determine your team’s objectives. After that, divide clients into groups and target them according to their shared features. You should examine your marketing efforts and fine-tune your messaging as you learn more about each category for the best outcomes.
To meet your customer’s expectations, you can also:
- Get to know your audience
- Make sure you are reaching the right clients
- Look for unique strategies to meet customer’s needs
- Set realistic goals for your support team
- Create an environment that is focused on the customer
- Regularly collect feedback from clients
- Scope out your competitors
Wali – Conversion Intelligence Platform
Suppose you need more insights for conversion lift. In that case, Wali is the best option for you. It impacts conversion rates and makes it simple to act on and influence the thousands of clients with whom your team interacts, guaranteeing a varied and inclusive brand message that corresponds with your present corporate image and future aim. It assists any company in developing a customer-friendly environment that enhances conversion rates and the quality of marketing efforts indefinitely.
Wali provide SAAS services based on digital personas of your targeted customers, and here is why you should give it a try of the services:
- Real-time conversion insights
- Prioritize initiatives
- Unlock team’s creativity
- Convert new customers faster
- All the teams love Wali 😉
