How will the latest shift of Instagram toward a more video-focused feed affect your Instagram strategy?
This new format of the Instagram app will provide full-screen options for Instagram Reels and video clips. Although photos are still a major part of the Instagram strategy, this shift in focus came after the huge popularity of video content like Reels.
At least 20% of user time on Instagram is spent on the Reels feed which has led to a revamped video approach. Last year also Instagram Chief announced the increasing focus on the video format.
Your business can also adapt to this latest change by adding more video content on Instagram like using Reels. More opportunities for video content will allow businesses to provide a more cohesive experience about their services and business environment.
How do you plan to use this latest shift in Instagram strategy? Let us know in the comments.
