Author: wali

May 13

How Wali Virtual Twin Help B2C Business

All the current top companies are using data analytics and engineering team and are investing in creating personalized products. These products at times are actually giving profits more than the original product themselves.

The way Wali virtual twin works is that it takes care of analyzing data entries from different dimensions, and then predicts the actions that grow your business with the highest probability, such as content preference, preferred social media influencers…

Apr 13

Zara Enters the Thrilling Metaverse

Metaverse means a universe beyond the physical world. The use of metaverse may enable businesses to alter consumer experiences in a long-term, sustainable manner. Zara’s initiative with Ader Error has given motivation to other companies.

Mar 15

Sephora’s Recent Approach to Increase customer conversion and loyalty rates

You must have heard the saying “not one size fits all.” Everyone has different qualities, attractions, habits, and pain points like sizes. Observe your surrounding and people, everyone is different, and you have to handle them differently. Your behavior towards your daughter, neighbor, boss, and client differ. They all have different wants, needs, and expectations from you, and you behave accordingly. Things don’t work out if you act with your boss like your daughter and treat your neighbor like your boss. You have to personalize your attitude towards everyone. Only then will you get better outcomes..

Nov 20

Importance of Fast Iteration on Data-Driven Industry

In any industry, professionals are constantly searching for ways to increase efficiency, accuracy, and output. In technology, that desire is more prevalent than ever. In the modern economy, superior technology means a superior business. Software that can perform the fastest iterations will mean a leaner, more efficient model that unlocks various possibilities.  Fast iteration speeds […]

Oct 19

7 Most Common Mistakes Businesses Make On Social Media

If you haven’t already set up a social media marketing campaign for your business, you’re slightly behind the curve! Even if you have a successful website, you’re missing out on valuable prospective buyers when you don’t capitalize on the vast majority of consumers taking over every social media platform. Whether you are a veteran of […]

Sep 24

How to Understand Customer Personas with Wali [2021 Edition]

Tailoring your advertisements to your target audience is the key to growing your business! Customer personas are just as important during the start of your business as they are once you’ve finally gained some traction within your chosen industry. Every strategic decision you make should be centered around the behaviors and desires of your customers. […]

May 26

Understanding Your Mission, Customer Journey, and Personalization to Increase Conversion Rates: How We Helped a Mission-Driven Business Grow

Mission-driven marketing leads to conversions and can define your AI strategies. The benefits are boundless. At its core, a strategic approach built on a brand’s mission is the foundation for every action in machine learning models for modern data-driven marketing. As well, the mission-driven process creates an opportunity to build loyal customer relationships and brand […]

May 06

User-Generated Content: 4 Simple Steps For Better Conversion Rates

User-generated content can help any brand get more engagement, increase conversion rates, and create revenue lift. People love to consume content from other users and have an easier time trusting this type of content. 93% of users say that user-generated content helps them to make buying decisions. Also, 48% of consumers use it to discover products, brands, and […]