Data-driven marketing is now in charge. However, the effectiveness of marketing and advertising still needs to be improved. In this blog, we share some solid tips from 10+ years of research by machine learning scientists to all marketing professionals.
Every modern business dreams of having their online store overflowing with traffic and a long line in front of their physical store. Take Amazon for example, during Prime day the company’s executives might be yelling at their tech team when the site does down due to the high volume of users searching for the best […]
Ever heard of the saying “Don’t put all your eggs in one basket”? Well, there is a reason this saying has lasted through the ages. It’s practical and makes a lot of sense. In our digital world, we might not have baskets but we have channels. Your campaigns and marketing time and resources should not […]