During the Superbowl season, Sabra Hummus did a $500,000 giveaway. By doing this, Sabra Hummus really gained tons of public eyes, and we have to say this is a great marketing strategy! This received coverage from many big news organizations who talked about this campaign, and surely Sabra Hummus gained many new followers online as well as offline customers.
Sabra Hummus is not the only one that does giveaways. A giveaway marketing strategy is growing in the Instagram community now. How can you also use this giveaway to track new customers, gain online exposure, and increase your valentine’s day sales?
Proper Platform
Many marketers forget this one when everything gets busy. Different platforms track different audiences. We get so caught up in our “ideas” that we forget about everything else. The ads you use on Facebook will never perform the same on Instagram even though Instagram is a sub-company of Facebook; the main reason behind this is that Facebook as a platform has different target audiences. It’s important for marketing managers to understand their customer segmentation. Without understanding this, the customer database will be a sheet filled with random email addresses.
We recommend separating the customers by frequently used channels, engagement rates based on channel, product purchase price and more. The foundation behind these factors is to target the customer audience, which is Customer Behavior AI can help with. Wali’s customer behavior AI technology helps you to understand your customers better.
Proper timing
Random giveaways are absolutely NO. That would lower your company’s brand image, and attract low-quality customers without even knowing it. You should be aiming to combine the right timing with enough customers to make purchases. For example, for the upcoming Valentine’s Day sale, create a campaign specifically for this event.
Proper Content
Everything Sabra Hummus puts on that lid is either related to its products or the campaign itself. Same with Jack in the Box Tiny Tacos giveaway with Sonic The Hedgehog movie theme. Sonic The Hedgehog movie is releasing on Feb 14th :).
Not only the above companies used the Giveaway strategy, but Kiehl’s also hosted a Giveaway on Instagram recently. By the end, it gained over 200,000 views on Instagram. If you also want a perfect “giveaway” for your business but do not have time to plan on all or part of the factors above, we are here to help.
Here is an example post we shared on Instagram, which features The Honest Company’s products. We share great post examples when we see high ROI marketing practice on our Instagram account, follow us at aha.wali.