Data-driven innovation involves utilizing data analytics and AI to generate new ideas, improve processes, and create value. It is about making informed decisions based on data insights rather than intuition or guesswork. AI plays a pivotal role…
Data-driven marketing is now in charge. However, the effectiveness of marketing and advertising still needs to be improved. In this blog, we share some solid tips from 10+ years of research by machine learning scientists to all marketing professionals.
Which digital channels are best for you business’ needs? Not all are the same and not all may fit your business.