Data-driven innovation involves utilizing data analytics and AI to generate new ideas, improve processes, and create value. It is about making informed decisions based on data insights rather than intuition or guesswork. AI plays a pivotal role…
Every modern business dreams of having their online store overflowing with traffic and a long line in front of their physical store. Take Amazon for example, during Prime day the company’s executives might be yelling at their tech team when the site does down due to the high volume of users searching for the best […]
Ever heard of the saying “Don’t put all your eggs in one basket”? Well, there is a reason this saying has lasted through the ages. It’s practical and makes a lot of sense. In our digital world, we might not have baskets but we have channels. Your campaigns and marketing time and resources should not […]
Is your business ready to adapt to the different preferences of the changing customer attitude? Join us to explore this train of thought!
This post talks about how we can potentially apply automation into one of the most well known principles of marketing…segmentation. For this post, we’re going to be focusing on segmentation for the purpose of customer loyalty rather than awareness.