The customer’s buying habits are a valuable indicator of customer personas. The customer’s previous purchase history can be used to determine which customer persona they belong to. There are three types of customer personas: first-time buyers, repeat buyers, and those who buy occasionally. Which type is the most valuable for your business? In this article, […]
In any industry, professionals are constantly searching for ways to increase efficiency, accuracy, and output. In technology, that desire is more prevalent than ever. In the modern economy, superior technology means a superior business. Software that can perform the fastest iterations will mean a leaner, more efficient model that unlocks various possibilities. Fast iteration speeds […]
If you haven’t already set up a social media marketing campaign for your business, you’re slightly behind the curve! Even if you have a successful website, you’re missing out on valuable prospective buyers when you don’t capitalize on the vast majority of consumers taking over every social media platform. Whether you are a veteran of […]
Tailoring your advertisements to your target audience is the key to growing your business! Customer personas are just as important during the start of your business as they are once you’ve finally gained some traction within your chosen industry. Every strategic decision you make should be centered around the behaviors and desires of your customers. […]
Mission-driven marketing leads to conversions and can define your AI strategies. The benefits are boundless. At its core, a strategic approach built on a brand’s mission is the foundation for every action in machine learning models for modern data-driven marketing. As well, the mission-driven process creates an opportunity to build loyal customer relationships and brand […]
User-generated content can help any brand get more engagement, increase conversion rates, and create revenue lift. People love to consume content from other users and have an easier time trusting this type of content. 93% of users say that user-generated content helps them to make buying decisions. Also, 48% of consumers use it to discover products, brands, and […]
Data-driven marketing is now in charge. However, the effectiveness of marketing and advertising still needs to be improved. In this blog, we share some solid tips from 10+ years of research by machine learning scientists to all marketing professionals.
The US Congress has doled out 2 Trillion US dollars as stimulus checks amid the coronavirus pandemic. What you should be thinking about however is how this fund will affect your sales. Here are some strategies your brand can start using…
The new coronavirus has paralyzed almost all fields of commerce recently including the beauty industry and as known and noticed, a lot of stores have closed their doors in order to diminish the spread of the virus. However, another type of commerce is, fortunately, still alive: e-commerce. It means that you can still sell your […]
During the Superbowl season, Sabra Hummus did a $500,000 giveaway. By doing this, Sabra Hummus really gained tons of public eyes, and we have to say this is a great marketing strategy! This received coverage from many big news organizations who talked about this campaign, and surely Sabra Hummus gained many new followers online as […]