How to retain a strong brand identity while riding a trend #dollypartonchallange

Every modern business dreams of having their online store overflowing with traffic and a long line in front of their physical store. Take Amazon for example, during Prime day the company’s executives might be yelling at their tech team when the site does down due to the high volume of users searching for the best […]

The Magic of Targeted Messaging

It’s the end of the year and the holidays are in full swing. Shoppers are out getting in that last-minute purchase done, while businesses are offering promos and discounts to attract in those same shoppers. Yes, this is a time where a lot of money changes hands and the gods of commerce throw their heads […]